{"id":4309,"date":"2019-07-16T12:26:49","date_gmt":"2019-07-16T22:26:49","guid":{"rendered":"https:\/\/webmaid.pf\/?p=4309"},"modified":"2019-08-06T19:19:28","modified_gmt":"2019-08-07T05:19:28","slug":"5-etapes-referencement-local-au-top","status":"publish","type":"post","link":"https:\/\/webmaid.pf\/5-etapes-referencement-local-au-top\/","title":{"rendered":"5 \u00e9tapes pour un r\u00e9f\u00e9rencement local au top"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">1 &#8211; Cr\u00e9er ton compte Google MyBusiness<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">S&rsquo;il y a bien un \u00e9l\u00e9ment \u00e0 ne plus n\u00e9gliger au niveau du <strong>r\u00e9f\u00e9rencement local<\/strong> c&rsquo;est la cr\u00e9ation d&rsquo;un compte Google MyBusiness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-4317 aligncenter\" src=\"https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/google-my-business-300x201.jpg\" alt=\"Encart Google My Business\" width=\"300\" height=\"201\" srcset=\"https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/google-my-business-300x201.jpg 300w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/google-my-business-768x514.jpg 768w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/google-my-business-1024x686.jpg 1024w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/google-my-business-1140x763.jpg 1140w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/google-my-business-600x402.jpg 600w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/google-my-business.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google a tendance \u00e0 mettre en avant les soci\u00e9t\u00e9s qui disposent d&rsquo;un compte <strong>Google MyBusiness<\/strong>.\u00a0<\/span><!--more--><\/p>\n<h3><span style=\"font-weight: 400;\">C&rsquo;est quoi le compte Google MyBusiness ?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Le Google My Business, ou Google Mon Entreprise, est une page dans laquelle on renseigne les informations concernant sa soci\u00e9t\u00e9. C&rsquo;est un peu l&rsquo;outil concurrentiel de ta page Facebook Pro.<\/span><\/p>\n<p><b>Ce que tu peux renseigner :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">une pr\u00e9sentation de ta soci\u00e9t\u00e9<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ton adresse g\u00e9ographique (situ\u00e9e sur google map)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">tes horaires<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">tes coordonn\u00e9es (t\u00e9l\u00e9phone, email, site internet)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ajouter des photos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">un espace commentaires et \u00e9valuation de ton entreprise pour les internautes<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">un bouton de demande de contact<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">les avis de tes clients<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Cette fiche est tr\u00e8s bonne en terme d&rsquo;UX (Exp\u00e9rience Utilisateur).<\/span> <span style=\"font-weight: 400;\">Elle regroupe les informations essentielles et les rend accessibles en un seul coup d&rsquo;oeil, depuis les r\u00e9sultats de recherches Google.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Simplifie l\u2019itin\u00e9raire vers ton entreprise<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir renseign\u00e9 ton adresse g\u00e9ographique, ou ta localisation GPS, un bouton itin\u00e9raire sera mis \u00e0 disposition de l&rsquo;internaute.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-4318 aligncenter\" src=\"https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/Capture-d\u2019\u00e9cran-2019-07-16-\u00e0-12.15.22.png\" alt=\"Bouton Itin\u00e9raire Google My Business\" width=\"398\" height=\"429\" srcset=\"https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/Capture-d\u2019\u00e9cran-2019-07-16-\u00e0-12.15.22.png 398w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/Capture-d\u2019\u00e9cran-2019-07-16-\u00e0-12.15.22-278x300.png 278w\" sizes=\"(max-width: 398px) 100vw, 398px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il lui sera alors possible d&rsquo;obtenir l&rsquo;itin\u00e9raire vers ta soci\u00e9t\u00e9 directement sur google map et de suivre les indications. Pour l\u2019avoir test\u00e9 \u00e0 de multiples reprises, c\u2019est bien pratique. Voil\u00e0 une fonctionnalit\u00e9 que bon nombre de soci\u00e9t\u00e9s devraient utiliser en Polyn\u00e9sie fran\u00e7aise.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela \u00e9viterait les indications du type : <\/span><i><span style=\"font-weight: 400;\">apr\u00e8s le 5\u00e8me dos d&rsquo;\u00e2ne tu prends la servitude \u00e0 droite puis tu tournes \u00e0 gauche au niveau du gros manguier<\/span><\/i><span style=\"font-weight: 400;\">. On a beau dire, il a plus simple pour trouver son chemin !<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 la localisation GPS, les utilisateurs n&rsquo;auront qu&rsquo;\u00e0 cliquer sur le bouton itin\u00e9raire et se laisser guider.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Les fonctionnalit\u00e9s internes \u00e0 Google MyBusiness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La plateforme de Google My Business renferme \u00e9galement des fonctionnalit\u00e9s int\u00e9ressantes. Une fois, connect\u00e9 tu pourras acc\u00e9der aux statistiques de consultation de ta page.<\/span><\/p>\n<p><b>Les statistiques consultables depuis le Google MyBusiness de ta soci\u00e9t\u00e9 :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">le nombre de vues<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">le nombre de recherches et les mots cl\u00e9s<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">le nombre d&rsquo;actions effectu\u00e9es (visite du site, demandes d&rsquo;itin\u00e9raires, appels)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">le nombre de consultations depuis les recherches Google<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">le nombre de consultations depuis Maps<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Vues sur tes photos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-full wp-image-4319 aligncenter\" src=\"https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/Capture-d\u2019\u00e9cran-2019-07-16-\u00e0-12.18.40.png\" alt=\"Statistiques des actions dans Google My Business\" width=\"911\" height=\"449\" srcset=\"https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/Capture-d\u2019\u00e9cran-2019-07-16-\u00e0-12.18.40.png 911w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/Capture-d\u2019\u00e9cran-2019-07-16-\u00e0-12.18.40-300x148.png 300w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/Capture-d\u2019\u00e9cran-2019-07-16-\u00e0-12.18.40-768x379.png 768w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/Capture-d\u2019\u00e9cran-2019-07-16-\u00e0-12.18.40-600x296.png 600w\" sizes=\"(max-width: 911px) 100vw, 911px\" \/>Tu auras m\u00eame des informations sur les horaires et jours d&rsquo;appels si tu as suffisamment de demandes.<\/span> <span style=\"font-weight: 400;\">M\u00eame sc\u00e9nario pour l&rsquo;affluence, tu disposeras de statistiques en fonction de jours et horaires si tu as une affluence significative.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Pour des \u00e9tablissements en Polyn\u00e9sie, les donn\u00e9es sont g\u00e9n\u00e9ralement trop faibles mais n&rsquo;h\u00e9site pas \u00e0 m&rsquo;en faire part en commentaire si tu en constates.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Il te sera \u00e9galement possible d&rsquo;acc\u00e9der \u00e0 tout un tas d&rsquo;autres fonctionnalit\u00e9s comme, <strong>g\u00e9rer les avis, cr\u00e9er des annonces publicitaires, poster des articles<\/strong>, &#8230; Je ferai un article d\u00e9di\u00e9 \u00e0 Google My Business mais pour l&rsquo;instant concentrons nous sur l&rsquo;int\u00e9r\u00eat de cette page.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Int\u00e9r\u00eat d&rsquo;utiliser Google My Business pour ton r\u00e9f\u00e9rencement local<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tu l\u2019as compris, en ajoutant une description sur ta soci\u00e9t\u00e9 tu peux <strong>cibler des mots cl\u00e9s<\/strong>.<\/span> <span style=\"font-weight: 400;\">Mais le gros avantage, c&rsquo;est surtout que Google pousse les sites qui ont un Google My Business v\u00e9rifi\u00e9 (officiel).<\/span> <span style=\"font-weight: 400;\">C&rsquo;est probablement la carotte pour inciter \u00e0 utiliser ses outils, mais quoi qu&rsquo;il arrive, son efficacit\u00e9 est r\u00e9elle. Si tes concurrents n&rsquo;en n&rsquo;ont pas encore, ne perds pas de temps et cr\u00e9\u00e9 d\u00e8s \u00e0 pr\u00e9sent ta page.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">La validation de ces pages est parfois laborieuse pour la Polyn\u00e9sie car nous ne recevons pas le courrier sur nos adresses physiques. Je peux t\u2019aider ou m\u00eame <\/span><\/i><a href=\"https:\/\/webmaid.pf\/contacter\/\" rel=\"\u201dnofollow\u201d\"><i><span style=\"font-weight: 400;\">effectuer la validation pour toi <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">si tu veux gagner du temps.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">2 &#8211; S&rsquo;inscrire dans les annuaires locaux<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En terme de <strong>strat\u00e9gie d\u2019optimisation de r\u00e9f\u00e9rencement<\/strong> au niveau local, il est toujours conseill\u00e9 de s&rsquo;inscrire sur les annuaires locaux en ligne. Par annuaires locaux, j&rsquo;entends TripAdvisor, Foursquare, Yelp, &#8230; <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y \u00eatre pr\u00e9sents tout en faisant le lien vers ton site internet te permettra de b\u00e9n\u00e9ficier de leur haute autorit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il peut \u00eatre int\u00e9ressant d&rsquo;appara\u00eetre \u00e9galement sur des sites vraiment locaux tels :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.annuaire-pf.com\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\"><span style=\"font-weight: 400;\">http:\/\/www.annuaire-pf.com\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.annuairetahiti.com\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\"><span style=\"font-weight: 400;\">http:\/\/www.annuairetahiti.com\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/tahitiannuaire.com\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\"><span style=\"font-weight: 400;\">http:\/\/tahitiannuaire.com\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/zuckoo.pf\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/zuckoo.pf\/<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.ccism.pf\/annuaires\/exportateurs\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\">https:\/\/www.ccism.pf\/annuaires\/exportateurs<\/a> (exportateurs uniquement)<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/tahititourisme.pf\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\"><span style=\"font-weight: 400;\">https:\/\/tahititourisme.pf\/<\/span><\/a> <span style=\"font-weight: 400;\">(acteurs du tourisme)<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.tahiti-agenda.com\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.tahiti-agenda.com\/<\/span><\/a> <span style=\"font-weight: 400;\">(\u00e9v\u00e9nements, divertissements)<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.tgd.pf\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.tgd.pf\/<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/polynesiepratique.com\/\" target=\"_blank\" rel=\"noopener \u201dnofollow\u201d noreferrer\"><span style=\"font-weight: 400;\">http:\/\/polynesiepratique.com\/<\/span><\/a><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400;\">N\u2019h\u00e9site pas \u00e0 me <\/span><\/i><a href=\"https:\/\/webmaid.pf\/contacter\/\" rel=\"\u201dnofollow\u201d\"><i><span style=\"font-weight: 400;\">faire part d&rsquo;autres sites <\/span><\/i><\/a><i><span style=\"font-weight: 400;\">que j&rsquo;ajouterai volontiers \u00e0 la liste.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Pour chacun de ces sites, pense \u00e0 bien ajouter un description de ta soci\u00e9t\u00e9 incluant les mots cl\u00e9s li\u00e9s \u00e0 ton activit\u00e9.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3 &#8211; Obtenir des avis de tes clients sur ton entreprise<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Que ce soit directement sur ton site internet ou sur ta <strong>page Google MyBusiness<\/strong>, il te faut des commentaires clients. Le fait de disposer de commentaires clients va permettre de privil\u00e9gier ta page dans les crit\u00e8res de classement.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En effet, la firme de Mountain View favorise les entreprises bien not\u00e9es et dont les avis et commentaires clients sont nombreux et positifs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Polyn\u00e9sie, les avis sont g\u00e9n\u00e9ralement r\u00e9pandus sur Facebook ou Tripadvisor mais tr\u00e8s peu sur Google.<\/span> <span style=\"font-weight: 400;\">Si tu arrives \u00e0 n&rsquo;obtenir qu&rsquo;une 10ne de commentaires tu te d\u00e9marqueras d\u00e9j\u00e0 de tes concurrents. Google te positionnera en t\u00eate.<\/span> <span style=\"font-weight: 400;\">Et les internautes voyant les commentaires seront incit\u00e9s \u00e0 cliquer sur ton site plut\u00f4t qu&rsquo;un autre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bon soyons honn\u00eates, cette strat\u00e9gie fonctionnera si tu disposes de commentaires positifs. Alors peut \u00eatre qu&rsquo;il serait temps de travailler ton e-reputation ? <\/span><a href=\"https:\/\/webmaid.pf\/contacter\/\" rel=\"\u201dnofollow\u201d\"><span style=\"font-weight: 400;\">Contacte-moi<\/span><\/a><span style=\"font-weight: 400;\"> si tu as besoin d&rsquo;accompagnement sur le sujet.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4 &#8211; Avoir un site responsive<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Les<\/strong> <strong>recherches sur mobiles<\/strong> <strong>d\u00e9passent d\u00e9sormais les recherches sur ordinateur<\/strong>.<\/span> <span style=\"font-weight: 400;\">Google a donc d\u00e9clar\u00e9 que le contenu affich\u00e9 sur mobile sera \u00e0 pr\u00e9sent le contenu pris en consid\u00e9ration principalement. C&rsquo;est la mise \u00e0 jour appel\u00e9e Mobile First.<\/span> <span style=\"font-weight: 400;\">Depuis cette mise \u00e0 jour de l&rsquo;algorithme de Google, tout site non compatible avec les mobiles sera donc p\u00e9nalis\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seulement, avec la multiplications des r\u00e9solutions d&rsquo;\u00e9crans en tout genre, afficher son site correctement sur tous les mobiles s&rsquo;av\u00e8re compliqu\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une tendance s&rsquo;est donc g\u00e9n\u00e9ralis\u00e9e, elle s&rsquo;appelle le <\/span><b>responsive design<\/b><span style=\"font-weight: 400;\">. Le contenu du site s&rsquo;adapte \u00e0 l&rsquo;\u00e9cran du visiteur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"size-medium wp-image-4320 aligncenter\" src=\"https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/responsive-design-300x175.png\" alt=\"Site responsive\" width=\"300\" height=\"175\" srcset=\"https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/responsive-design-300x175.png 300w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/responsive-design-768x447.png 768w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/responsive-design-1024x596.png 1024w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/responsive-design-1140x664.png 1140w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/responsive-design-600x349.png 600w, https:\/\/webmaid.pf\/wp-content\/blogs.dir\/11\/files\/sites\/11\/2019\/07\/responsive-design.png 1209w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Que tu sois sur un iphone X ou X+, un Samsung, Nokia,&#8230;<\/span> <span style=\"font-weight: 400;\">que tu aies une tablette ou m\u00eame que vous ailles sur internet depuis ton t\u00e9l\u00e9viseur, les sites responsive s&rsquo;adaptent.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Contacte moi si tu souhaites <\/span><\/i><a href=\"https:\/\/webmaid.pf\/contacter\/\" rel=\"\u201dnofollow\u201d\"><i><span style=\"font-weight: 400;\">te faire accompagner dans le passage en responsive<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> de ton site internet.<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">5 &#8211; Optimiser les performances de ton site<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Am\u00e9liorer la rapidit\u00e9<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un \u00e9l\u00e9ment essentiel dans le <strong>r\u00e9f\u00e9rencement de ton site<\/strong> (et pas seulement local) c&rsquo;est la rapidit\u00e9 d&rsquo;ouverture.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trop de sites sont longs \u00e0 charger, et les choses ne s&rsquo;arrangent pas avec l&rsquo;int\u00e9gration de scripts, d&rsquo;images lourdes et autres polices personnalis\u00e9es. Quand on sait qu&rsquo;<\/span><b>un internaute s&rsquo;impatiente \u00e0 partir de la 3\u00e8me seconde<\/b><span style=\"font-weight: 400;\">. A chaque seconde suppl\u00e9mentaire qui passe d&rsquo;autres visiteurs quittent ton site.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A partir de la 10\u00e8me seconde, il y a de fortes chances pour que la plupart de tes internautes aient quitt\u00e9 ton site avant m\u00eame d&rsquo;avoir vu ton contenu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Polyn\u00e9sie, les utilisateurs ont \u00e9t\u00e9 habitu\u00e9s pendant longtemps \u00e0 explorer des sites longs \u00e0 charger. Seulement, Google favorise davantage les sites qui se chargent plus vite.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ne serait-ce que pour l&rsquo;exp\u00e9rience utilisateur, tu as tout int\u00e9r\u00eat \u00e0 <\/span><b>optimiser la rapidit\u00e9 de chargement de tes pages<\/b><span style=\"font-weight: 400;\">. Imagine toi explorer un site qui met plus de 10s sur chaque page. Tu seras tr\u00e8s vite fiu et tu pr\u00e9f\u00e9reras te rendre sur un autre site.<\/span><\/p>\n<p><b>Il existe de nombreuses fa\u00e7ons d&rsquo;am\u00e9liorer la rapidit\u00e9 de chargement mais voil\u00e0 d\u00e9j\u00e0 quelques axes :<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">optimiser les images pour le web<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">compresser le code css de tes pages web<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">mettre en cache certains \u00e9l\u00e9ments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">utiliser un CDN si ton cible est internationale<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/webmaid.pf\/contacter\/\" rel=\"\u201dnofollow\u201d\"><i><span style=\"font-weight: 400;\">Contacte-moi si tu souhaites un audit complet de ton site et \/ ou accompagnement dans l&rsquo;optimisation du chargement.<\/span><\/i><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Ajouter des donn\u00e9es structur\u00e9es<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Dernier point que nous abordons dans cet article, mais pas le moins utile. L&rsquo;ajout de <\/span><b>donn\u00e9es structur\u00e9es<\/b><span style=\"font-weight: 400;\"> \u00e0 ton site internet te permettra d&rsquo;ins\u00e9rer les donn\u00e9es de r\u00e9f\u00e9rencement local.<\/span> <span style=\"font-weight: 400;\">Plus simplement, les robots de Google seront capables de comprendre et interpr\u00e9ter plus simplement les \u00e9l\u00e9ments li\u00e9s \u00e0 tes coordonn\u00e9es, t\u00e9l\u00e9phone, adresse, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces donn\u00e9es sont parfois tr\u00e8s simples \u00e0 int\u00e9grer sur des CMS de type WordPress et n\u00e9cessitent parfois du d\u00e9veloppement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si tu essaies de respecter ces 5 \u00e9l\u00e9ments pour ton <\/span><b>r\u00e9f\u00e9rencement local<\/b><span style=\"font-weight: 400;\">, tu verras ton positionnement s&rsquo;am\u00e9liorer grandement. Mais pas seulement !<\/span> <span style=\"font-weight: 400;\">En effet, lorsque l&rsquo;on travaille son r\u00e9f\u00e9rencement, on travaille \u00e9troitement son <strong>exp\u00e9rience utilisateur<\/strong>.<\/span> <span style=\"font-weight: 400;\">C&rsquo;est l\u00e0 le point de d\u00e9part pour Google, proposer \u00e0 l&rsquo;utilisateur des sites de qualit\u00e9 offrant une bonne exp\u00e9rience.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Si toi aussi tu connais des astuces pour <strong>booster le r\u00e9f\u00e9rencement local<\/strong>, partage les en commentaire.<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1 &#8211; Cr\u00e9er ton compte Google MyBusiness S&rsquo;il y a bien un \u00e9l\u00e9ment \u00e0 ne plus n\u00e9gliger au niveau du r\u00e9f\u00e9rencement local c&rsquo;est la cr\u00e9ation d&rsquo;un compte Google MyBusiness. Google a tendance \u00e0 mettre en avant les soci\u00e9t\u00e9s qui disposent d&rsquo;un compte Google MyBusiness.\u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[99],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 \u00e9tapes pour un r\u00e9f\u00e9rencement local au top - webmaid<\/title>\n<meta name=\"description\" content=\"D\u00e9couvre comment am\u00e9liorer ton r\u00e9f\u00e9rencement local gr\u00e2ce \u00e0 ces 5 \u00e9tapes simples \u00e0 r\u00e9aliser. 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